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An Interesting Ad From Elsewhere (First in a Series of Political Advertising Critiques)

Several candidates across the country tried to parlay a Super Bowl ad into chatter, and therefore momentum and money, including Alabama’s own Attorney General Candidate Luther Strange. While Luther’s ad was an admirable example of out-of-the-box thinking, highlighting his good-guy and Bama Bred Bonafides, this post is concerning Michigan Republican candidate for Governor Rick Snyder.

You can watch the ad here: http://www.youtube.com/watch?v=_ro5iGShcV4

Several things jump out to me. First, this is a one minute ad. Many consultants eschew the one minute ad, as it takes more money to get the number of points behind it you need for penetration, and in our increasingly-attention-deficit world, some believe that even a minute is too much for voters to handle.

Counterintuitive to this line of thought, I think the one minute can be an effective game changer. The length lets the ad “breathe” so it does not appear to be crammed with information, and you …

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Doc’s Political Parlor takes notice of Mowery Consulting Group work for client Billy Beasley

http://www.politicalparlor.net/wp/2010/02/03/strolling-through-campaign-finance-numbers/

Along with other finance reporting numbers, Doc’s Political Parlor gave good play to our client “Mr. Billy” ’s hard work to out raise much of the sitting Senate Caucus.

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Beasley Out Raises All Sitting Senators Not Named Bedford or Barron

http://www.politicalparlor.net/doc/2010-senate-campaign-directory/

The only two senators to outraise our client, Rep. Billy Beasley (D-Clayton) are the powerful chairmen of the Rules Committee and the Finance and Taxation General Fund Committee.

This is a strong testament to Rep. Beasley’s reputation, hard work, and dedication to becoming the next Senator from Senate District 28. After yesterday’s revelation that he was far outpacing all of his potential opponents for the open seat, the fact that Rep. Beasley has done better than 33 sitting state senators undoubtedly propels him to frontrunner status, and makes him the “smart money” choice to be the next senator!

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Congratulations to Mowery Consulting Client Rep. Billy Beasley

Mr. Beasley (D-Clayton) raised $210,700 for his race for Senate District 28. His only two opponents to file their FCPA reports reported raising $41,500 and $24,391 respectively. Cash on Hand numbers for Mr. Beasley were $147,021.92. His opponents came in considerably lower with $32,383.05 and $6,673.00 respectively.

The end of the year fundraising deadline is a critical measure of a candidates’ support and dedication to the race. Mr. Beasley’s dedication is unsurpassed – he is well known to the people of Clayton and Clio as a their gentleman pharmacist – he has served in the legislature since 1998 and is well respected by his constituents and his peers for his abilities to get the job done, and to listen to the people he represents.

His support is both deep and wide. As we say in Alabama, “Billy is strong as new rope in Barbour and Bullock Counties.” We are proud of …

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This is a very interesting account of an actual flilibuster in the US Senate

By actual filibuster, i mean the minority had to keep the floor and exercise their actual Constitutional Right to “Unlimited Debate.”

http://www.pbs.org/newshour/campaign/issues/1988_retro.html

It’s also funny that some of the players are still around, but on the other side of the argument.

Always great to see a mention of Dale Bumpers, who may have the best-titled autobiography of all time, let alone the Senate: Best Lawyer in a One Lawyer Town

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The Most Powerful Free Platform You Have Available – Why Are You Not Using It More?

A social networking primer for small and self-owned business people.

Many people hear about Facebook, decide they want an account, sign up, link to a few friends, and then forget about their account.  Most are wary about privacy concerns, or their posts or pictures being seen as “unprofessional.”

Professionalism is a legitimate concern in any profession. It is why in the political field we tend to dress nice, stay clean cut, and generally comport ourselves like mid-level employees of a bank or Wall Street Concern during work hours.

That same ethos can be applied to your personal or professional Facebook page. If you are smart enough to avoid the pratfalls of unprofessional behavior in the workplace, or in public, you are smart enough to avoid the pratfalls of inappropriate posts or pictures on Facebook.

And if you are not using Facebook to drive a daily message you are missing a chance to speak to …

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A few thoughts on today’s runoff election for Mayor of Birmingham

There is not one, but two elections today that will impact our state. We are all watching the Massachusetts Senate Race, but don’t forget about the B’ham mayors race.

My early prediction on the that mayors race is that Patrick Cooper is in real trouble. Frontrunners should avoid getting in a runoff at all cost because your closest opponent becomes a legitimate contender and will be able to raise money. Cooper might pull off a win but his likelihood of becoming the next Mayor of B’ham would be much better if he had done these things differently:

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Politics Magazine: “Who’s Where in the Political World”

Politics Magazine Jul-09

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National Journal Hotline’s Consultant Candid Interview

CONSULTANT CANDID
His Future Is Bright
Thursday, June 18, 2009

David Mowery announced last month that he was opening Mowery Consulting Group, LLC, in Montgomery, AL, a full-service general campaign firm. Mowery managed now-Rep. Bobby Bright’s (D-AL) ‘08 campaign. In addition to leading the Bright camp, Mowery also ran Todd Strange’s (D) subsequent bid to replace Bright as mayor of Montgomery. But today, he is our Consultant Candid.

What was your first job?
In life — I was a busboy at an Italian Restaurant when I was 15. In politics — Deputy Finance Director for Governor Don Siegelman’s re-election campaign (2001).

What is your proudest moment professionally?
Every win is sweet, and every defeat is bitter, so to pick one win over the other is obviously very hard. I have had the honor to work with so many amazing people that I am going to be selfish and say that the outpouring of support and the coverage …

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Doc’s Political Parlor: “David Mowery’s stock has never been higher”

After managing Democrat Bobby Bright’s Congressional campaign to victory in an R-13 district and managing Todd Strange’s winning campaign for Montgomery mayor, David Mowery’s stock has never been higher. Now he is opening the doors on his own outfit, the Mowery Consulting Group. Doc’s Political Parlor

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