New Media Strategies

In order to keep current and potential supporters, givers, raisers and influencers – including CEOs, lobbyists, association executives and trial lawyers – in consistent communication with your campaign, you need an integrated website, new media and email campaign. These groups must be engaged prior to the voters because they are critical to your fundraising efforts. And while there is a new media aspect to voter contact, traditional media such as TV, radio and mail is still going to constitute the bulk of that communication.

Mowery Consulting Group, LLC will help you develop, plan and implement a new media campaign designed around this critical new component of modern campaigning. We will work with your pollster, media team, and mail firm to establish your unique candidate brand on the internet and in email boxes, and we will communicate regular updates with broad audiences through social media sites including Facebook, Twitter and Twitpics.

The need to target the above groups early is paramount. We will work with your team to design and implement a new media campaign that reaches the people who will be most interested in the day-to-day operations, movement, and messaging of your campaign. This information will show them you are running the type of campaign they want to invest in – the type of campaign that they believe will produce a winner. The specific intent is to drive them to donate to your campaign whether online, through traditional fundraising phone calls, or by them leveraging their contacts to help you raise money.

Over two recent, extremely successful campaigns, we used this new media approach to keep our followers informed and to raise online campaign cash. We have also applied best practices and key learnings from other successful and unsuccessful campaigns – including case studies of the Obama and McCain campaigns, both of which raised record amounts of money on the internet.

When the time comes, you will have a ready base of contacts to empower as agents of your campaign – these are the people who will potentially be going door to door, hosting house parties, and generally helping you deflect negatives and disseminate the core messages of your campaign.